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Your CRM Is Lying to You: Is Dirty Data Costing You Deals?

· 5 min read

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Introduction

The CRM stores all the information about customers and prospects. For most sales teams, it is the only reliable source. It should serve as the driving force behind your sales process and the cornerstone of your outreach approach.

However, what happens if that basis is incorrect? What if your CRM contains false information?

The truth is that the majority of customer relationship management systems contain inaccurate or incomplete information and the lack of real-time buying signals. Such as stale job titles, missing contact details, duplicate records, or even worse, unqualified leads. Rather than being an issue with operations, this is a problem with revenue. Under the radar, inaccurate data is squandering your resources, clogging up your funnel, and leading your sales staff astray.

The Unseen Price of Unclean CRM Data

Quickness and accuracy are crucial for sales teams. However, if you begin with inaccurate data, all subsequent steps will be inefficient. The effect becomes apparent at this point:

Reps lose valuable time because they have to manually fix records that should have been validated automatically. They have to contact former employees who have left the organization.

  • Misguided Efforts: Marketing automation loses its effectiveness if contact segmentation is based on inaccurate data. The incorrect inboxes receive the emails. Prices are too high. Conversions occur once engagement declines.

  • Low Lead Scoring: A lot of scoring systems use firmographics like industry, job title, or company size rather than other factors. Inaccurate data causes your team to either give too much weight to unqualified leads. Also, this gives any weight at all to worthwhile ones.

  • Mistakes in Sales Forecasting: When data is not accurate, predictions also aren't. Financial projections, spending plans, and trust from investors are all negatively impacted by this. Unclean CRM data skews your whole growth plan, not simply your outreach.

Just CRMs Won't Cut It

The original intent of customer relationship management systems was to store data, not to validate or enhance it. That implies inaccurate information goes in and stays there unless rectified by hand.

The precision of the input is still crucial, even for cutting-edge CRMs that have AI or automation capabilities. The old adage "garbage in, garbage out" is really true now.

This is where services like navan.ai that enhance AI come in handy. By continuously feeding your CRM clean, verified, and real-time contact data.navan.ai turns it into a dynamic decision-making engine, rather than a static storage unit. It's an important enhancement, not a replacement.

The Initial Causes of Data Impureness

CRM data degradation is a continuous process, not an isolated incident. An average business-to-business database loses 30% to 70% of its value per year because of:

  1. Alterations to one's job duties

  2. Mergers and rebranding

  3. Changing technology stacks and committees that purchase

  4. Inconsistent, redundant, or misspelled information entered by salespeople

  5. Using out-of-date vendor lead lists

Your pipeline will quickly become outdated if there is no continuous process to update and fix these records. The end consequence is a CRM that is too large.With thousands of records that appear valuable at first glance but are useless when interacting with them.

Intelligent Customer Relationship Management with navan.ai on the Rise

In contrast to conventional customer relationship management systems, navan.ai prioritizes data validation driven by AI, real-time enrichment, and intent. It constantly checks your account and contact information by scanning a variety of internal and external data sources.

Navan.ai marks the account as high-priority and modifies the lead score based on the company's funding or new product line launches.

It adds buying intent signals to the contact profile if a lead does things like research on a rival or attends a relevant webinar, providing crucial information for your sales team.

Put simply,navan.ai transforms your CRM into a powerful conversion engine, not merely a cleaner CRM.

Uncertainty for Sales Teams

Just picture a sales staff that was going after leads that were promising a couple of months ago. There was a growing staff, a recognized problem, and available funds when the company was at that phase. However, today? Their requirement has evolved, the contact has departed, and the business has shifted its focus.

Team morale and time are both drained when enriched data isn't available. But with real-time enrichment, you're kept in the loop. When consumer habits change, you can tell. You have a good idea of which accounts are still promising leads. Your CRM goes from being passive to proactive. There is a lot of demand on businesses to do more with less in today's economy. Maximizing sales efficiency is not a luxury but a need.

That is why services like navan.ai are becoming standard in today's sales teams. They streamline processes, boost conversion rates, and decrease transaction cycles by automating enrichment and determining which accounts to prioritize. It's not enough to simply have more data; what really matters is having accurate data and making informed judgments with it.

Conclusion: Clear Data, Successful Deal Closings

B2B revenues are silently killed by dirty data. It remains silent. Dashboards do not display it. Your team's output, the precision of your forecasts, and your closing rates are all subtly but surely eroded.

If you want your sales process to scale, you have to start by improving the basis. This necessitates clearing up your CRM's clutter and turning it into a revenue engine that is driven by real-time insights.

Platforms such as navan.ai are assisting teams in this transition by automating the prioritization process, enhancing records, and revealing buyer intent.

What was the outcome?

Better representatives. More substantial discourse. A further tally of closings.

Are you prepared to streamline your CRM and get more sales?

Learn how navan.ai uses enhanced, real-time data to drive smarter sales.

How to Choose the Best AI Assistant for Your Business Needs

· 4 min read

In the current digital landscape, businesses need to deploy an AI Assistant to improve customer service. However, the right selection of the AI Assistant solution can be tough due to a multitude of options. We will guide you through the selection process and provide insights into why Navan.ai stands as an industry-leading choice.

Key Considerations When Selecting an AI Assistant

1. Ease of Implementation and Usage

Your AI Assistant's success is tied to how easily it is implemented and managed. Some key things to look out for are:

  • No code setup
  • User-friendly interface
  • Easy content management system
  • Quick deployment options

Navan.ai excels in this area by offering a seamless, code-free setup process, enabling businesses to create a fully functional AI chat assistant in just minutes. The platform also features an intuitive interface, allowing even the least technically proficient team members to operate and update the system effectively.

2. Training and Customization Options

Your AI Assistant should represent your brand and business knowledge accurately. Key features include:

  • Custom training capabilities
  • Support for multiple data formats
  • Easy content updates
  • Personalization options

With Navan.ai, you can train your AI chat assistant using different content formats, such as website content, PDFs, and Word documents. This flexibility ensures your bot provides accurate, personalized responses aligned with your business requirements.

3. Integration Capabilities

Modern businesses use a plethora of tools and platforms. Your AI Assistant should integrate seamlessly with:

  • CRM systems
  • E-commerce platforms
  • Analytics tools
  • Existing customer service infrastructure

Navan.ai seamlessly integrates with your organization's tools. Our expert team provides custom integration services, allowing your AI Assistant to connect with your existing business systems and workflows. Whether you need to integrate internal databases, custom APIs, or third-party platforms, we'll ensure your AI Assistant works harmoniously within your technology stack.

4. Scalability and Adaptability

As your business scales, your AI Assistant should be able to:

  • Handle higher volumes of queries
  • Add more features and functionalities
  • Offer flexible pricing
  • Allow easy upgrades and modifications

Navan.ai's solution is built to scale with your business, offering adaptive features and seamless growth. You can scale without compromising performance or requiring significant additional resources.

5. Performance and Reliability

Your AI Assistant's effectiveness depends on its ability to:

  • Provide accurate answers
  • Process multiple requests simultaneously
  • Maintain stable uptime
  • Deliver quick response times

Navan.ai delivers reliable performance with 24/7 availability and the ability to respond instantly. The platform's advanced technology ensures high accuracy while processing multiple customer interactions simultaneously.

Why Does Navan.ai Stand Out?

Comprehensive Solution Set

Navan.ai provides a full package that covers all important aspects of AI Assistant implementation:

  • Understands natural human language
  • 24x7 Customer support
  • Timely query resolution
  • No-code setup procedure
  • Ready for instant help

Streamlining Operations

The platform speeds up business operations with:

  • Automated response management
  • Integrated compatibility with tools
  • Unified customer experience
  • Streamlined workflow processes

Future-Ready Technology

Navan.ai's solutions are built with future scalability in mind:

  • Advanced AI capabilities
  • Regular updates and improvements
  • Seamless integrations
  • Expandable features

Choosing Wisely

When choosing an AI Assistant for your business, consider the following steps:

  • Understand specific business needs and objectives
  • Assess features offered against your requirements
  • Ensure scalability for growth
  • Evaluate integration needs with existing systems
  • Consider implementation and maintenance costs

Choosing the right AI Assistant is crucial for ensuring successful customer service automation. Navan.ai offers a comprehensive solution that addresses the key considerations businesses should evaluate when selecting an AI Assistant. With its user-friendly setup, powerful customization options, seamless integrations, and scalable architecture, Navan.ai provides the tools needed to deliver exceptional customer experiences.

Remember, the best AI Assistant solution should align with your business objectives while being flexible enough to adapt to changing needs. By choosing Navan.ai, you are not just installing a chatbot; you're investing in a future-proof solution that will grow and evolve alongside your business.

Build your own AI Assistant within minutes